Technology determines how we interact and communicate. By analyzing the digital mark we leave, researchers work to better understand how people interact and communicate, both online and in real life, and how social media affects public behavior and social interaction. This research initiative investigates the role social influence plays when it comes to our decisions and behavior, and how developments in digital networks have affected mass media, public opinion and popular culture.
Faculty affiliates from The Warren Center combine strategies from network science, machine learning and computational sociology to determine how social motivations directly impact people’s choices. The Warren Center supports research in this area that focuses on political psychology and mass political behavior, health communication, social status formation and more.