How Your Brain Makes Articles Go Viral

Why does one article spread like wildfire through social media and another—seemingly similar—doesn’t? How does your brain decide what is valuable enough to read and share? Emily Falk explains how specific regions of the brain determine how valuable it would be to share information.

• Communication
• Marketing
• Psychology

What Wharton Faculty Would Have Asked Mark Zuckerberg

This week, Facebook CEO Mark Zuckerberg endured hours of grilling from two Congressional committees to answer questions on why Facebook didn't do a better job protecting the privacy of user data from unauthorized access by Cambridge Analytica. Eric Bradlow, Peter Fader, and Kevin Werbach respond.

• Legal Studies & Business Ethics
• Marketing

The Warren Center welcomes its newest affiliate, Amit Gandhi

Professor Amit Gandhi joins Penn from the University of Wisconsin and Microsoft. He is an applied economist specializing in industrial organization and econometrics, and has done important work on methodological model identification of demand and production functions and in auction models.

• Economics

Penn’s new CIS course will teach students technical skills to combat ethical breaches

Michael Kearns and Ani Nenkova have been developing a course, tentatively titled “Science of Data Ethics,” that they hope to offer to undergraduate students in the spring of the 2018-2019 academic year. The class will focus on ethical issues such as privacy and discrimination in machine learning.

• Computer and Information Science

The “FATE” of Technology: Fairness, Accountability, Transparency and Ethics

On October 17th, 2018, we gathered to celebrate five years of the Warren Center with a symposium on "The "FATE" of Technology: Fairness, Accountability, Transparency and Ethics." View recordings and images from the event.

Warren Center Affiliate Profile- Emily Falk

Given the high stakes and large numbers of behaviors that are socially influenced, Emily Falk has focused her research on how different forms of social influence relate to behavior change in individuals, groups, and populations.

• Communication
• Marketing
• Psychology

Current Projects

Find out more about some of the current projects our faculty affiliates are pursuing, including topics on urban analytics, listening to the shape of biological data, and law and the blockchain.

Meet and Greet 2018 recordings

 The 2018 Warren Center Meet and Greet event took place Tuesday, February 20th from 1-6 pm at the Kislak Center. View the recordings of the faculty affiliate talks.

Warren Center Affiliate Profile- Bo Waggoner

What do website ads, medical treatment options, weather predictions, and qualifying for a loan all have in common? Find out in this profile of Warren Center Postdoctoral Fellow Bo Waggoner.

• Computer and Information Science