Communication Neuroscience Scholar Emily Falk Promoted to Full Professor

Emily Falk, Professor of Communication, Psychology, and Marketing, recently received promotion to full professor. By looking at how people’s brains respond to, for example, news headlines or public health messaging, Falk’s work unlocks the unconscious and hidden dynamics in the brain that shapes our thinking.

Communication
Marketing
Psychology

Consensus and Contagion in Society

How the Mind Emerges from the Brain’s Complex Networks

How does the brain give rise to who we are? Dani Bassett explains how this question has led to the new field of network neuroscience, which uses a branch of mathematics, graph theory, to model the brain connections that let us read, calculate, or simply sit and tap our fingers.

Bioengineering

Evolution, Emergence and the Brain

What this Wharton Professor Wants Students to Know About Customer Centricity

Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Peter Fader offers students many opportunities to learn how customer centricity can drive profits. Read more about Fader's teaching and ventures.

Marketing

Ubiquity of Data

The Real Reason for Facebook’s New Cryptocurrency

Facebook says its new cryptocurrency, Libra, is a tool for financial inclusion and disrupting the world’s cumbersome payment systems. In reality, there is a deeper motivation behind it, although not the one its critics imagine: Libra is the last, best hope to re-establish trust between Facebook and the world, writes Kevin Werbach.

Legal Studies & Business Ethics

Resilience in Networked Systems

Game-changer to Digital Dustbin: Why iTunes Is Shutting Down

18 years after Apple launched the music download store, the company announced that iTunes is shutting down. Peter Fader sat down with Knowledge@Wharton to discuss the demise of iTunes and the takeaways from the Worldwide Developers Conference.

Marketing

Ubiquity of Data

Damon Centola Receives Research Grant from Facebook

How do social media companies decide what is and isn’t allowed on their platforms? And, once they’ve established standards, how to do they go about enforcing them? Facebook is funding research that examines online content and focuses on hate speech and/or preventing offline harm, including a study from Damon Centola.

Communication

Consensus and Contagion in Society

Penn Researchers Detect Brain Differences between Fast and Slow Learners

Why do some people naturally excel at learning instruments, languages or technology while others take longer to pick up new knowledge? A new study led by Dani Bassett and Evelyn Tang looked at how brain activation patterns might affect how long it takes for new information to really stick in the brain.

Bioengineering

Evolution, Emergence and the Brain

Should Pandora’s Brain Be Regulated?

The existence of even a single AI with general intelligence would be a challenge to the ways human beings have seen their place in creation. "What, then, is to be done from a regulatory standpoint about the prospects of an “emergent” AI with general intelligence?" asks Jonathan Moreno.

Medical Ethics and Health Policy

Ubiquity of Data

Penn Medicine Releases Free, ‘Self-Service’ AI Tool for Data Analytics

The Penn Medicine Institute for Biomedical Informatics has launched a free, open-source automated machine learning system for data analysis called Penn AI. Jason Moore's team has taken three years to develop this system so that it can be approachable by anyone, regardless of their training or experience.

Biomedical Informatics

Ubiquity of Data

Mutz Receives Grant to Monitor Political Incivility in Media

Uncivil political discourse has become increasingly prevalent in American news media, and as the level of political incivility has risen, the development of tools to measure such incivility has not kept pace. To help remedy this situation, Diana Mutz has received a grant from the National Institute for Civil Discourse (NICD).

Communication
Political Science

Consensus and Contagion in Society

News

Communication Neuroscience Scholar Emily Falk Promoted to Full Professor

How the Mind Emerges from the Brain’s Complex Networks

What this Wharton Professor Wants Students to Know About Customer Centricity

The Real Reason for Facebook’s New Cryptocurrency

Game-changer to Digital Dustbin: Why iTunes Is Shutting Down

Damon Centola Receives Research Grant from Facebook

Penn Researchers Detect Brain Differences between Fast and Slow Learners

Should Pandora’s Brain Be Regulated?

Penn Medicine Releases Free, ‘Self-Service’ AI Tool for Data Analytics

Mutz Receives Grant to Monitor Political Incivility in Media