Ron Berman receives V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing

The V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing was established in 2013, and recognizes important contributions by a young scholar to methodology development in quantitative marketing. Ron Berman received the 2020 award.

Marketing

Ubiquity of Data

What do ‘Bohemian Rhapsody,’ ‘Macbeth,’ and a list of Facebook friends all have in common?

New research from Dani Bassett finds that works of literature, musical pieces, and social networks have a similar underlying structure that allows them to share large amounts of information efficiently.

Bioengineering
Electrical and Systems Engineering

Evolution, Emergence and the Brain

Meeting the Challenge of Vaccination Hesitancy: Q&A with Damon Centola

Damon Centola contributed an essay to a recent report on the root causes of vaccine hesitancy and actionable steps to address it. In his Q&A with Annenberg, he answered a few questions about the anti-vaccination movement and how to curb it.

Communication
Sociology

Consensus and Contagion in Society

Defining Blockchain

Maybe the reason there is so much confusion and dismissal of blockchain is that we're trying too hard to answers the "what" questions, rather than finding the shortest possible answers to the "why" questions? Kevin Werbach's recent Linkedin op-ed is an attempt at the latter.

Legal Studies & Business Ethics

Resilience in Networked Systems

How Prevalent is Fake News?

Duncan Watts joined Wharton Business Daily host Dan Loney to talk about Twitter, social media and the prevalence of fake news as we head into election season.

Communication
Computer and Information Science
Operations Information and Decisions

Ubiquity of Data

The supply chain of Kettlebells and why nothing is going to change post COVID-19

In his recent Linkedin op-ed, Gad Allon discusses why kettlebells are so expensive these days and who pays the price of not managing risks proactively.

Operations Information and Decisions

Ubiquity of Data

Peter Fader on Wharton Business Daily

Peter Fader joined host Dan Loney on Wharton Business Daily to discuss how retailers missed an opportunity to improve their customer engagement during the COVID-19 pandemic and strategies they should implement moving forward.

Marketing

Ubiquity of Data

How we make decisions during a pandemic

From mask wearing to physical distancing, individuals wield a lot of power in how the coronavirus outbreak plays out. Behavioral experts including Damon Centola reveal what might be prompting people to act — or not.

Communication
Sociology

Consensus and Contagion in Society

There Are 3 Things We Have to Do to Get People Wearing Masks

Lyle Ungar's New York Times op-ed discusses how best to persuade people to wear protective face masks. “It’s not too late to apply three basic principles from behavioral science: make it easy, understood, and expected, and we’ll soon see face masks everywhere, saving lives.”

Computer and Information Science

Consensus and Contagion in Society

LDI Awards Special Rapid-Response COVID-Related Research Grants

The University of Pennsylvania's Leonard Davis Institute of Health Economics (LDI) has announced the award of thirteen COVID-19 Rapid Response Research Grants. Hamsa Bastani was awarded one of these grants for her study, which aims to recover unbiased estimates of the true number of positive cases in US counties.

Operations Information and Decisions

Ubiquity of Data