The multilayered challenges of broadband expansion

Broadband expansion, in rural areas especially, is a key component of the infrastructure package proposed by the Biden Administration. Christopher Yoo and Aviv Nevo discuss the monumental task at hand.

Communication
Computer and Information Science
Economics
Law
Marketing

Resilience in Networked Systems

How to Optimize Your Omnichannel Marketing Strategy

Consumers like to shop online, offline, and across different channels, but coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. Raghu Iyengar talks about his research on how firms can harness the full benefits of omnichannel marketing.

Marketing

Ubiquity of Data

This Streaming Life

Peter Fader and Raghu Iyengar weigh in on this time of remarkable growth for streaming video services, what’s at stake in the “streaming wars,” and a future filled with great promise and uncertainty.

Marketing

Ubiquity of Data

Second Call for Grant Proposals on the Economics of Digital Services

Penn's Center for Technology, Innovation and Competition and the Warren Center have extended their grant program that will fund research examining the issues raised by the economics of digital services from either an economic or legal perspective.

Economics
Electrical and Systems Engineering
Law

Resilience in Networked Systems

Having a Strong Life Purpose Eases the Loneliness of COVID-19 Isolation

Why can some people weather the stress of social isolation better than others, and what implications does this have for their health? New research from Emily Falk found that those who felt their life was guided by meaningful values or goals were more willing to engage in COVID-19 protective behaviors.

Communication
Marketing
Psychology

Consensus and Contagion in Society

Reimagining Healthcare Delivery

Healthcare is in the midst of a seismic shift, sparked by the recognition that patients want and deserve healthcare services on their own terms, accelerated by technological innovation. Bimal Desai makes sense of these changes and forecasts where we are heading.

Pediatrics

Ubiquity of Data

The Opportunities and Dangers of Decentralizing Finance

Decentralized Finance — or DeFi — has experienced explosive growth in the past year. Kevin Werbach spoke with Wharton Business Daily about the opportunities and risks of decentralizing finance.

Legal Studies & Business Ethics

Resilience in Networked Systems

Connecting a star’s chemical composition and planet formation

Along with developing a new statistical method for studying exoplanets, researchers from Penn including Bhuvnesh Jain found that the majority of stars in their dataset are similar to the sun, implying that many stars in the Milky Way could host their own Earthlike planets.

Physics and Astronomy

Ubiquity of Data

From Strategy Class to Jogging Office Hours: Why this Professor Enjoys Teaching EMBA Students

Gad Allon speaks about his EMBA program classes, virtual teaching, and the value of Global Module Courses in this recent interview with the Wharton School.

Operations Information and Decisions

Ubiquity of Data

The Night Sky is the Limit

Bhuvnesh Jain discusses how big data is transforming not only the study of the universe, but much of academia in this Omnia article. "We wanted to erase these boundaries of physical versus biological sciences and so on, and explore data together."

Physics and Astronomy

Ubiquity of Data

News

The multilayered challenges of broadband expansion

How to Optimize Your Omnichannel Marketing Strategy

This Streaming Life

Second Call for Grant Proposals on the Economics of Digital Services

Having a Strong Life Purpose Eases the Loneliness of COVID-19 Isolation

Reimagining Healthcare Delivery

The Opportunities and Dangers of Decentralizing Finance

Connecting a star’s chemical composition and planet formation

From Strategy Class to Jogging Office Hours: Why this Professor Enjoys Teaching EMBA Students

The Night Sky is the Limit