Separating Better Data from Big Data: Where Analytics Is Headed

The Wharton Customer Analytics Initiative (WCAI) is celebrating its 10th anniversary this year and has seen every step of that evolution. Knowledge@Wharton sat down with Eric Bradlow, Peter Fader and Raghuram Iyengar to discuss how the field has developed over time, and what they expect to be the key trends over the next decade.

Marketing

Ubiquity of Data

When crises come, ethically challenged firms such as Uber are most vulnerable

"Was it any surprise that Uber, and not the dozen or so other participants in the autonomous race for autonomous driving, caused the first pedestrian fatality?" writes Kevin Werbach in an article for The Inquirer.

Legal Studies & Business Ethics

Ubiquity of Data

What Wharton Faculty Would Have Asked Mark Zuckerberg

This week, Facebook CEO Mark Zuckerberg endured hours of grilling from two Congressional committees to answer questions on why Facebook didn't do a better job protecting the privacy of user data from unauthorized access by Cambridge Analytica. Eric Bradlow, Peter Fader, and Kevin Werbach respond.

Legal Studies & Business Ethics
Marketing

Ubiquity of Data

The Warren Center welcomes its newest affiliate, Amit Gandhi

Professor Amit Gandhi joins Penn from the University of Wisconsin and Microsoft. He is an applied economist specializing in industrial organization and econometrics, and has done important work on methodological model identification of demand and production functions and in auction models.

Economics

Ubiquity of Data

News

Separating Better Data from Big Data: Where Analytics Is Headed

When crises come, ethically challenged firms such as Uber are most vulnerable

What Wharton Faculty Would Have Asked Mark Zuckerberg

The Warren Center welcomes its newest affiliate, Amit Gandhi