Tricks, treats, retail feats: Wharton’s Halloween insights

For expert retailers and marketers, Halloween is the perfect opportunity to explore the marketing learnings of psychological consumer behavior. Peter Fader discusses how retailers, product designers, and marketers alike work year-long to solve one of the most fun and enduring puzzles of the annual market.

Marketing

Consensus and Contagion in Society

Brain signals can predict how often a news article is shared online

A new study from Emily Falk's Communication Neuroscience Lab finds that, even across cultures, neural models can reliably predict whether an article is popular on Facebook.

Communication
Marketing
Psychology

Consensus and Contagion in Society

Conflicts and cultural evolution: All for one and one for all?

Researchers including Warren Center affiliate Erol Akçay show that, when it comes to learning and honing different skills, what’s better for the individual isn’t always better for the group. Individuals may be better off with fewer social connections, but groups do best when they consist of very dense social networks.

Biology

Consensus and Contagion in Society

Professor Emily Falk Named Vice Dean of the Annenberg School

Emily Falk will be serving as the Vice Dean of the Annenberg School for Communication. An interdisciplinary scholar whose research spans Communication, Psychology, Marketing, Operations, Information, and Decisions, Falk will work to unify the community in the school's mission to produce innovative and impactful research.

Communication
Marketing
Psychology

Consensus and Contagion in Society

How to Communicate Information in the Next Health Crisis

In a groundbreaking new study, Dolores Albarracín and Annie Jung examined two approaches to delivering public health information and evaluated whether public health communications during the COVID-19 pandemic effectively produced behavioral change.

Communication
Health Management
Nursing
Psychology

Consensus and Contagion in Society

First Findings from US 2020 Facebook & Instagram Election Study Released

Unprecedented research by Sandra González-Bailón and colleagues reveals the influence of Facebook's algorithms on political news exposure. In the context of the 2020 presidential election, Facebook's algorithms were extremely influential in users’ on-platform experiences.

Communication

Consensus and Contagion in Society

Research Identifies Factors That Make Correcting Misinformation About Science More Successful

A new study from Dolores Albarracín and Research Associate Man-pui Sally Chan explains the circumstances under which corrections of misinformation about science are most likely to work or fail, as well as the characteristics of the corrections most likely to succeed.

Communication
Health Management
Nursing
Psychology

Consensus and Contagion in Society

Social conformity in pandemics: How our behaviors spread faster than the virus itself

Researchers led by Erol Akçay and former postdoc Bryce Morsky have produced a model for disease transmission that factors in the effects of social dynamics, specifically, how masking and social distancing are affected by social norms.

Biology

Consensus and Contagion in Society

Duncan Watts elected to the National Academy of Sciences

Congratulations to Duncan Watts, who was elected to the National Academy of Sciences for his distinguished and continued contributions to original research.

Communication
Computer and Information Science
Operations Information and Decisions

Consensus and Contagion in Society

Instead of Refuting Misinformation Head-On, Try “Bypassing” It

A new study from Dolores Albarracín has found that redirecting an individual’s attention away from misinformation and toward other beliefs can be just as effective as debunking it.

Communication
Health Management
Nursing
Psychology

Consensus and Contagion in Society

News

Tricks, treats, retail feats: Wharton’s Halloween insights

Brain signals can predict how often a news article is shared online

Conflicts and cultural evolution: All for one and one for all?

Professor Emily Falk Named Vice Dean of the Annenberg School

How to Communicate Information in the Next Health Crisis

First Findings from US 2020 Facebook & Instagram Election Study Released

Research Identifies Factors That Make Correcting Misinformation About Science More Successful

Social conformity in pandemics: How our behaviors spread faster than the virus itself

Duncan Watts elected to the National Academy of Sciences

Instead of Refuting Misinformation Head-On, Try “Bypassing” It